What is Marketing Cloud?
The buyer’s journey has changed forever. As a result, your marketing must change too. It must be transparent and accessible, but most of all, it must be personalised to each and every individual.
Salesforce Marketing Cloud is the unified marketing platform for B2C and B2B businesses looking to put customer experience at the heart of their marketing operations.
Smarter Marketing Strategies
Using powerful segmentation and predictive recommendations, you can create tailored 1-1 experiences across any channel, any device, and at any time. But it takes a thorough strategy and well-thought out planning to get there.
Introducing any new marketing technology into your business is a huge undertaking, which is why a maturity assessment and business strategy workshop will help you plan for success.
Intelligent, Omni-Channel Customer Journeys
Marketing Cloud paves the way for intelligent customer journeys across email, mobile, web, social and more. What’s more, with the ‘Einstein’ AI functionality built in, you can discover new segments, identify likely leads and power predictive recommendations.
Working with CleverTouch, you can plan, map out and implement personalised customer journeys that deliver next-level, intelligent brand experiences across any channel.
Next Level Data Management
Being a native Salesforce platform, Marketing Cloud offers unparalleled and limitless options to segment and manage data within a single source.
With this flexibility comes huge power to target exactly the right people, at the right time, with the right message whilst ensuring your customer’s data is protected and secure.
CleverTouch offers a comprehensive package to ensure your data and segmentation strategies are structured and ready to launch with your new Marketing Cloud platform.
Close the Loop
Within Marketing Cloud, every touchpoint is mapped so you can build a single, comprehensive view of every person you interact with – true end-to-end reporting from the first touch to the final transaction.
Marketing Cloud takes you beyond the vanity metrics into a world of true ROI and attribution modelling.