Technical Discovery
We help you understand the current state of your marketing technology environment and provide recommendations for improvement.
Technical Discovery
The Martech Spine™
Having a fully connected Martech Spine™ is crucial to your marketing technology strategy. A Martech Spine™ is the full integration of your core technologies, with your your CMS, Marketing Automation / Marketing Cloud platform and CRM building the foundation for additional martech platforms.
Integrating martech platforms enables you to:
- Ensure data is accurately shared between platforms and therefore throughout the business
- See a complete picture of your customer's journey
- Build efficiencies in business processes such as lead management to drive Sales and Marketing alignment
We get it
Building a marketing technology environment that is fully integrated is tough, especially if you:
1
Lack technical expertise to integrate platforms together
2
Have marketing technology platforms with limited APIs
3
Don't have your Martech Spine in place to build from
How we help
Our team of marketing technology experts and developers have integrated hundreds of marketing technology platforms, from simple connections to utilising complex and bespoke APIs.
We always take time to understand the strategic objectives behind the integration, taking a deep dive into your existing martech infrastructure to ensure a successful project.
Brands that trust us
Related platforms
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Data Audit
We help you understand the current state and quality of the data in your martech environment.
Data Audit
Martech Purpose and Priorities
We help you define your Marketing Automation and Marketing Cloud strategy. We analyse where you are today, where you want to go and how you get there.
Martech Purpose and Priorities
Let's talk
Contact Clevertouch today and start to understand your Platform Integration strategy.
