Strategic Consultancy & Roadmapping
We work with your stakeholders to define a roadmap that aligns Marketing Cloud Advanced with your broader commercial goals.
Introducing Salesforce Marketing Cloud Advanced
Salesforce Marketing Cloud Advanced empowers enterprise marketers to build sophisticated, data-driven customer experiences across email, mobile, web, and more.
With advanced automation, segmentation, personalisation and journey orchestration, Marketing Cloud Advanced becomes the central hub for intelligent engagement at scale.
Whether you’re ready to transition to Advanced from Marketing Cloud Engagement, or looking to migrate from another Marketing Automation Platform, our Salesforce Marketing Cloud Advanced services help you setup and optimise the platform so you can design, build and execute high-impact campaigns that deliver measurable business results.
How we help
We support clients across the full spectrum of platform maturity, from first-time implementation to ongoing optimisation and advanced use case support. Our team of consultants can guide you with expertise on:
- Implementing and configuring Marketing Cloud Advanced to fit your specific requirements.
- Data modelling and integrating Marketing Cloud Advanced with the rest of your Martech Spine.
- Marketing Cloud Advanced platform training and enablement for your team, driving adoption and utilisation.
- Customer journey orchestration, personalisation and marketing automation campaign strategy.
Clevertouch: Salesforce Marketing Cloud Advanced consultants
Clevertouch Consulting is a leading martech consultancy with deep expertise in Salesforce Marketing Cloud implementations, integrations and strategic optimisation.
Our team blends technical know-how with practical marketing experience to help enterprise organisations get the most out of their Marketing Cloud Advanced investment.
Trust Clevertouch as your Salesforce Marketing Cloud Advanced consultancy.
Drive Engagement & Growth with Marketing Cloud Advanced
Marketing Cloud Advanced goes beyond basic B2B Marketing Automation. It enables your team to:
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Centralise data and audience insights
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Create personalised, automated customer journeys
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Optimise cross-channel engagement
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Drive revenue growth through smarter campaign execution
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Harness the powerful Agentic AI capabilities of Agentforce Marketing
Unified Data & Audience Strategy
A strong data foundation is critical to success. We help integrate your CRM, first-party data sources and external systems to construct a single view of the customer - powering smarter segmentation and personalised experiences.
Key outcomes:
- ⭕️ Cleaner master data and subscriber structures
- ⭕️ Effective use of Data Extensions and Data Designer
- ⭕️ Connected data across Email Studio, Journey Builder, Mobile Studio & more
Advanced Journey Orchestration
Marketing Cloud Advanced enables multi-step, multi-channel journeys that adapt based on behaviour, lifecycle stage and real-time engagement.
Our experts help design journeys that:
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⭕️ Use complex decision splits and filters
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⭕️ Trigger based on behaviour across channels
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⭕️ Align marketing outcomes with business goals
Personalisation & Dynamic Content
Deliver the right message to the right person at the right time with advanced personalisation - powered by AMPscript, personalisation strings and dynamic content blocks.
Our team ensures your personalisation strategy:
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⭕️ Aligns with customer preferences and lifecycle signals
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⭕️ Improves open, click and conversion rates
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⭕️ Scales across audiences and channels
Integrations & Technical Enablement
We help you connect Marketing Cloud to your broader martech ecosystem - including Salesforce CRM, Data Cloud, advertising platforms, ecommerce systems and more — to maximise impact and intelligence.
Supporting you with Marketing Cloud Advanced
Implementation & Delivery Excellence
Whether you are making the transition from Marketing Cloud Engagement or migrating from another vendor platform, our approach blends agile delivery with technical rigour to ensure implementation projects are a success.
Training, Enablement & Team Adoption
We build internal capability so your team can confidently manage and grow your Marketing Cloud Advanced implementation.
Campaign & Journey Management
Tailor your audience journeys to serve up relevant content to buying group members when the time is right. Improve engagement and drive efficiency by aligning messaging in real-time.
Proper Platform Integrations with the rest of your Stack
We're experts in creating meaningful Marketing Cloud integrations with the rest of your Martech suite for deeper, data-driven audience insights - connecting data, content and delivery.
Ongoing Platform Support & Optimisation
Clevertouch support extends beyond implementation. We provide training, enablement and optimisation guidance to help you evolve, refine and improve performance over time.
Browse our Success Stories
"Clevertouch take our challenges and carry them forward to get to an agreed outcome that supports our objectives."
Accelerate your Marketing Cloud Advanced Success
We're ready to help. Working with Clevertouch you'll gain:
- A strategic partner focussed on driving real business value: We work closely with your marketing and business teams to define a roadmap that aligns Salesforce Marketing Cloud Advanced with your commercial objectives, ensuring every implementation supports measurable growth.
- Deep technical and marketing expertise in Salesforce Marketing Cloud: Our team combines hands-on platform experience with marketing strategy knowledge, helping you configure, integrate, and optimise Marketing Cloud Advanced to deliver personalised, data-driven customer journeys.
- Proven delivery across complex, enterprise environments: Dedicated account and project management teams that work to ensure the successful delivery and outcomes of your project. Our customers rate us highly with consistent NPS scores of 9+.
Trusted consultants for
Your Marketing Cloud Advanced questions, answered
Marketing Cloud Growth and Advanced are separate products that sit within Marketing Cloud Next - the new generation of Marketing Automation tools within the Salesforce ecosystem.
Growth provides core email, SMS, social and web marketing capability with some basic AI and Data360 functionality, while the Advanced Edition expands on this by offering more powerful Agentic AI capabilities. Advanced offers greater possibilities across engagement scoring, multi-path journey experimentation (A/B/C testing) and richer omni-channel support (two-way SMS/WhatsApp, IoT) - making it ideal for complex, large-scale, data-driven strategies needing deeper personalisation and automation.
Head over to our blog post for more of an overview of Marketing Cloud Next and Agentforce Marketing.
Both editions of Marketing Cloud Next (Growth and Advanced) can be implemented alongside your existing product - so whilst configuring your new platform and training your team on how to utilise it, you can still continue delivering marketing as you normally would.
o, Marketing Cloud Next unlocks a foundational version of Data 360, unlocking core capabilities to activate your data and agentic capabilities for marketing. Out of the box data mapping and simple connectors enable you get started with Data360, fast.
Yes - integration with Salesforce CRM unlocks deeper personalisation, unified identity and more powerful audience insights that boost campaign performance.
Marketing Cloud Advanced sits at the centre of your customer engagement ecosystem, working seamlessly with CRMs, CDPs, analytics tools and other martech components to orchestrate cross-channel experiences.
