Preference and Privacy Management

Enabling digital trust between brands and customers

We work with the leading trust transformation company, OneTrust, and their Consent and Preference Management product, part of its Privacy and Data Governance Cloud offering.

We can provide a single branded preference centre experience across clients’ marketing automation, customer data and customer relationship platforms, including on Salesforce Pardot, Salesforce Marketing Cloud and Adobe Marketo platforms.

We get it

Preference centres allow users to take control of their interactions with a brand, clearly selecting the communications they want to receive, how and when. Businesses can:

1

Better segment, understand data needs and target users

2

Create more hyper-personalised marketing and account communications

3

Ensure GDPR and other data law compliance

How we help

We work with key stakeholders at our clients to:

Capture business requirements, including multi-language and multi-region and opt-in requirements
Provide consultancy support to propose and agree the scope, deliverables and timelines for a preference centre project
Define data flows between systems towards achieving a consistent set of data privacy processes and rules
Build automated processes to audit, cleanse and manage existing marketing permissions and preferences into a unified consent model
Project manage, test and deploy seamless integrations of the OneTrust product with marketing automation, customer data platform and customer relationship management platforms