all resources 404 Adobe Journey Optimizer 2 Customer Data Platforms 4 In the News 16 Life at Clevertouch 35 Marketing Automation 72 Marketing Cloud 16 Martech Analytics 26 Martech Migrations 10 Martech Visionaries 6 Sales Enablement 8 The Martech Spine 9 State of Martech 22 Momentum 3 Eventum 1 Sustainable Martech 2 Love Martech 6 Adobe Marketo 7 Training 1 Events 3 Salesforce Pardot 6 Webinars 16

Eventum
The Data Management Challenge: Events

Martech Analytics
The rise and fall of the Sirius Decisions waterfall: Why it came to prominence, its shortcomings’ and what’s next
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Martech Analytics
The importance of both MROI and MPM to proving Marketing's value
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State of Martech
Prove Marketing value through effective MROI

Martech Analytics
The Marketing Return on Investment Report 2021

Martech Analytics
Does your Marketing Department showcase value?

Martech Analytics
Expanding Marketing’s Influence Through Martech and Strategic Data Management

Martech Analytics
Salesforce Acquires Tableau: What does it mean for the future of MarTech?

Martech Analytics
Data, Attribution & Reporting: What's the Future? What're the Facts?