all resources 393 Adobe Journey Optimizer 2 Customer Data Platforms 3 In the News 14 Life at Clevertouch 35 Marketing Automation 71 Marketing Cloud 15 Martech Analytics 27 Martech Migrations 10 Martech Visionaries 6 Sales Enablement 8 The Martech Spine 7 State of Martech 23 Momentum 3 Eventum 1 Sustainable Martech 2 Love Martech 4 Adobe Marketo 4 Training 1 Events 3 Salesforce Pardot 6
![The Data Management Challenge: Events](https://clever-touch.imgix.net/storage/uploads/Products/Eventum/Eventum%20blog%20post_uqqci.jpg?w=470&h=&q=100&&fm=png&fit=crop&crop=edges,faces)
Eventum
The Data Management Challenge: Events
![The rise and fall of the Sirius Decisions waterfall: Why it came to prominence, its shortcomings’ and what’s next](https://clever-touch.imgix.net/storage/uploads/Campaigns/MROI/Social%20cards/Copy%20of%20MROI%20email%20hero%20images_jwfcw.png?w=470&h=&q=100&&fm=png&fit=crop&crop=edges,faces)
Martech Analytics
The rise and fall of the Sirius Decisions waterfall: Why it came to prominence, its shortcomings’ and what’s next
![The importance of both MROI and MPM to proving Marketing's value](https://clever-touch.imgix.net/storage/uploads/Campaigns/MROI/Social%20cards/Migrations%20alfred%20image%20(8)_wzvog.png?w=470&h=&q=100&&fm=png&fit=crop&crop=edges,faces)
Martech Analytics
The importance of both MROI and MPM to proving Marketing's value
![Prove Marketing value through effective MROI](https://clever-touch.imgix.net/storage/uploads/Campaigns/MROI/Social%20cards/Migrations%20alfred%20image%20(6)_cgzxf.png?w=470&h=&q=100&&fm=png&fit=crop&crop=edges,faces)
State of Martech
Prove Marketing value through effective MROI
![The Marketing Return on Investment Report 2021](https://clever-touch.imgix.net/storage/uploads/Campaigns/MROI/Social%20cards/Social%20card%20ART1_joxzq.png?w=470&h=&q=100&&fm=png&fit=crop&crop=edges,faces)
Martech Analytics
The Marketing Return on Investment Report 2021
![Does your Marketing Department showcase value?](https://clever-touch.imgix.net/storage/uploads/Campaigns/Showcase%20Your%20Value/CT_Superheroes_Reporting_midblog_800x400_1%20-%20pink_ncpva.png?w=470&h=&q=100&&fm=png&fit=crop&crop=edges,faces)
Martech Analytics
Does your Marketing Department showcase value?
![Outsourcing your Martech needs: Can you afford not to?](https://clever-touch.imgix.net/storage/uploads/Pre-Alfred%20Archive/2020/02/Marketoonist_imtqx.jpg?w=470&h=&q=100&&fm=png&fit=crop&crop=edges,faces)
State of Martech
Outsourcing your Martech needs: Can you afford not to?
![Expanding Marketing’s Influence Through Martech and Strategic Data Management](https://clever-touch.imgix.net/images/clevertouch-blog-fallback.png?w=470&h=&q=100&&fm=png&fit=crop&crop=edges,faces)
Martech Analytics
Expanding Marketing’s Influence Through Martech and Strategic Data Management
![Salesforce Acquires Tableau: What does it mean for the future of MarTech?](https://clever-touch.imgix.net/images/clevertouch-blog-fallback.png?w=470&h=&q=100&&fm=png&fit=crop&crop=edges,faces)
Martech Analytics
Salesforce Acquires Tableau: What does it mean for the future of MarTech?