all resources 362 Adobe Journey Optimizer 2 Customer Data Platforms 2 In the News 9 Life at Clevertouch 34 Marketing Automation 67 Marketing Cloud 14 Martech Analytics 27 Martech Migrations 9 Martech Visionaries 6 Sales Enablement 8 The Martech Spine 6 State of Martech 18 Momentum 1 Eventum 1 Sustainable Martech 2

Eventum
The Data Management Challenge: Events

Martech Analytics
The rise and fall of the Sirius Decisions waterfall: Why it came to prominence, its shortcomings’ and what’s next
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Martech Analytics
The importance of both MROI and MPM to proving Marketing's value
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State of Martech
Prove Marketing value through effective MROI

Martech Analytics
The Marketing Return on Investment Report 2021

Martech Analytics
Does your Marketing Department showcase value?

State of Martech
Outsourcing your Martech needs: Can you afford not to?

Martech Analytics
Expanding Marketing’s Influence Through Martech and Strategic Data Management

Martech Analytics
Salesforce Acquires Tableau: What does it mean for the future of MarTech?