all resources 406 Adobe Journey Optimizer 2 Customer Data Platforms 4 In the News 16 Life at Clevertouch 35 Marketing Automation 72 Marketing Cloud 16 Martech Analytics 26 Martech Migrations 10 Martech Visionaries 6 Sales Enablement 8 The Martech Spine 9 State of Martech 23 Momentum 3 Eventum 1 Sustainable Martech 2 Love Martech 6 Adobe Marketo 7 Training 1 Events 3 Salesforce Pardot 6 Webinars 16 Adobe Workfront 2 AI in Martech 1 Case Studies 1 Data 1
The Martech Spine 2025: Capability over Technology
The Martech Spine

The Martech Spine 2025: Capability over Technology
Ditch the Stack - Build a Martech Spine© for Maximum Marketing Performance
Webinars

Ditch the Stack - Build a Martech Spine© for Maximum Marketing Performance
Webinar: How to unlock the power of consented data in your marketing technology stack
Webinars

Webinar: How to unlock the power of consented data in your marketing technology stack
Customer Data Platforms: The latest and most important addition to your Martech Spine
The Martech Spine

Customer Data Platforms: The latest and most important addition to your Martech Spine
Hiring Martech to improve the job of Marketing
The Martech Spine

Hiring Martech to improve the job of Marketing
Why visual creativity is the wrong metric to judge a martech strategy
The Martech Spine

Why visual creativity is the wrong metric to judge a martech strategy
The Martech Stack is Dead, Welcome to the Martech Spine
The Martech Spine

The Martech Stack is Dead, Welcome to the Martech Spine
How to build (and manage) the optimum tech stack?
The Martech Spine

How to build (and manage) the optimum tech stack?
Marketing Technology Stack - Have a Spine First
The Martech Spine

Marketing Technology Stack - Have a Spine First