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all resources 405 Adobe Journey Optimizer 2 Customer Data Platforms 4 In the News 16 Life at Clevertouch 35 Marketing Automation 72 Marketing Cloud 16 Martech Analytics 26 Martech Migrations 10 Martech Visionaries 6 Sales Enablement 8 The Martech Spine 9 State of Martech 22 Momentum 3 Eventum 1 Sustainable Martech 2 Love Martech 6 Adobe Marketo 7 Training 1 Events 3 Salesforce Pardot 6 Webinars 16 AI in Martech 1
The Martech Spine 2025: Capability over Technology
The Martech Spine

The Martech Spine 2025: Capability over Technology

Friday 28th Mar 2025

Ditch the Stack - Build a Martech Spine© for Maximum Marketing Performance
Webinars

Ditch the Stack - Build a Martech Spine© for Maximum Marketing Performance

Tuesday 29th Oct 2024

Webinar: How to unlock the power of consented data in your marketing technology stack
Webinars

Webinar: How to unlock the power of consented data in your marketing technology stack

Tuesday 02nd May 2023

Customer Data Platforms: The latest and most important addition to your Martech Spine
The Martech Spine

Customer Data Platforms: The latest and most important addition to your Martech Spine

Wednesday 02nd Jun 2021

Hiring Martech to improve the job of Marketing
The Martech Spine

Hiring Martech to improve the job of Marketing

Thursday 23rd Jul 2020

Why visual creativity is the wrong metric to judge a martech strategy
The Martech Spine

Why visual creativity is the wrong metric to judge a martech strategy

Thursday 30th Apr 2020

The Martech Stack is Dead, Welcome to the Martech Spine
The Martech Spine

The Martech Stack is Dead, Welcome to the Martech Spine

Thursday 23rd Apr 2020

How to build (and manage) the optimum tech stack?
The Martech Spine

How to build (and manage) the optimum tech stack?

Thursday 31st Jan 2019

Marketing Technology Stack - Have a Spine First
The Martech Spine

Marketing Technology Stack - Have a Spine First

Tuesday 17th May 2016

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