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Date - Tuesday 19th Apr 2016
Location - London Stock Exchange

Marketing Automation: Organisational Design & Deployment

Event Overview

The Organisational Design & Deployment of Marketing Automation event on Tuesday 19th April is a breakfast briefing organised for Marketing and Business leaders in organisations who currently have Marketing Automation or are thinking about implementing it in the near future.

The event is presented by CleverTouch with two guest speakers from global organisations who will be sharing their experiences of organisational design required for successful Marketing Automation, as well as their key learnings from rolling out Marketing Automation globally across the business. The event is delivered by our clients with an honest assessment of their experiences, their tips and their vision for the future to help make your Marketing Automation journey more successful.

Key themes covered in this event:

  • The role of marketing operations, what it includes (technology, processes, data etc) and how it works alongside campaign / brand marketing
  • Marketing Automation strategy and execution and the need for an internal and an external perspective
  • Working globally, sharing best practice and identifying key centres of excellence

Sponsored by:

Event Speakers

Jane Delbridge
EMEA Marketing Operations Manager
Nina Bennett
EMEA Marketing Director
Adam Sharp
Co-Founder & Managing Director
CleverTouch Marketing
Caroline Hodson
MD Consulting
CleverTouch Marketing

Event Agenda

08:45 - 09:15

Arrive: Breakfast & network

09:15 - 09:30

Welcome Introduction: The trends happening around Marketing Automation right now, Adam Sharp, MD & Co-Founder, CleverTouch

09:30 - 09:45

Oracle Marketing Cloud: Sales and marketing overview, Andrew Burner, Application Manager, Oracle Marketing Cloud

09:45 - 10:30

Marketing Automation strategy & execution at VMware, working globally and sharing best practice, Jane Delbridge, EMEA Marketing Operations Manager, VMware

10:30 - 10:55

Break: Networking & refreshments

10:55 - 11:40

Driving fresh digital thinking inside an established global organisation, Nina Bennett, Marketing Director EMEA, Eaton

11:40 - 12:00

Conclusion & wrap up: Common thinking and common challenges in Marketing Automation deployment from two very different and diverse organisations; delivering your blueprint for future success, Caroline Hodson, MD Consulting, CleverTouch

12:00 - 12:15

Network & close

Location & Travel

London Stock Exchange, 10 Paternoster Row, London, EC4M 7LS 

Nearest tube stations:

  • St Paul’s (Central line)
  • Blackfriars and Mansion House (District and Circle line)
  • Farringdon and Barbican (Metropolitan, Hammersmith and City and Circle lines)