Marketing Automation: Organisational Design & Deployment
The Organisational Design & Deployment of Marketing Automation event on Tuesday 19th April is a breakfast briefing organised for Marketing and Business leaders in organisations who currently have Marketing Automation or are thinking about implementing it in the near future.
The event is presented by CleverTouch with two guest speakers from global organisations who will be sharing their experiences of organisational design required for successful Marketing Automation, as well as their key learnings from rolling out Marketing Automation globally across the business. The event is delivered by our clients with an honest assessment of their experiences, their tips and their vision for the future to help make your Marketing Automation journey more successful.
Key themes covered in this event:
- The role of marketing operations, what it includes (technology, processes, data etc) and how it works alongside campaign / brand marketing
- Marketing Automation strategy and execution and the need for an internal and an external perspective
- Working globally, sharing best practice and identifying key centres of excellence