More than 650 senior marketing leaders in the EU, UK and US give us their views on a hyper-personalised world, how they manage budgets to fill skills gaps in their teams and with outsourced partners, and what a data-first mindset means.
The research identified six themes, and each section in the report includes a set of our consultancy on what the key takeaways are for marketing leaders and their teams, so you can:
- make the right, sustainable decisions in fast-moving times;
- build integrated martech approaches and a simpler Martech Spine©;
- advocate martech within your organisation; and
- show how martech demonstrates business impact.
Simply click below to read the full 2023 State of Martech report.