Adobe, frontrunners in the race for innovation, have just announced their new application Adobe Journey Optimizer.
Adobe Journey Optimizer is the newest addition to their Adobe Experience Cloud and offers businesses the ability to meet the rapidly changing customer expectations in both the B2B and B2C markets. Most customer journeys are defined as a relatively linear progression through a series of touchpoints and struggle to deliver against the varied paths that real customers take through their buying cycles across multiple devices – there is no such thing as a typical customer! Adobe Journey Optimizer gives marketers the tools to meet this challenge and construct hyper-personalised, real-time, customer driven journeys that can efficiently be deployed and optimised using AI and Machine Learning to understand the patterns in your data.
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