he role of Marketing has fundamentally changed and whilst brand and creative are still important, Marketing’s credibility lies in the value and revenue it is generating the business.According to a report by the CMO Council, nearly 70% of CEOs now have high expectations or believe it’s the primary mandate for the CMO to drive revenue growth.Jo Marshall, Marketing Director, Stylus provides a case study on the results they have achieved from the first 12 months of using Marketo.[embed]https://www.youtube.com/watch?v=E9aZ8Symn0M[/embed]
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