martechIQ^®

Analyse & Benchmark Martech Performance

martechIQ® is a Martech industry-first research initiative by Clevertouch, providing an online analysis and comparative benchmarking tool for marketers to assess the way they use and measure Martech performance.

Using martechIQ, you will have access to a wealth of benchmarking data, enabling you to analyse your current state, predict your future state and determine short and long-term priorities for optimising and enhancing your Martech - all whilst having the ability to compare your performance (or IQ) with your peers in your own and in other organisations.

Once you have your IQ score, martechIQ provides differing levels of insight, recommendations and expertise to help you improve Martech performance.

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Six great reasons for organisations and marketers to benchmark their Martech capabilities and establish their martechIQ:

⭕ Demonstrate commercial curiosity, pragmatism & ambition

⭕ Such a proactive approach in marketing is unusual

⭕ Accelerate your opportunities to get noted and promoted

⭕ Implement organisational learning and enablement

⭕ ROI can be capitalised for enriched EBITDA

⭕ Martech needs a pathway… it will build confidence in marketing’s mindset and assist future funding of projects

Research-based & Government-Backed

martechIQ is a research initiative that has been developed in conjunction with research from The University of Southampton Business School and in collaboration with the UK government's Research & Innovation Council (UKRI) along with input from many leading users of Martech.

Clevertouch created martechIQ to help marketers understand Martech and measure ROI, extending beyond typical campaign metrics to include factors like the level of integration, customer experience and data management.

martechIQ is as much about defining a clear vision of the future.

Marketers need to have the ability to define their ‘as is’ state and show a clear pathway to improved organisation performance and capability. martechIQ supports marketers in identifying the areas where Martech performance can be improved, and provide recommendations for doing so.

Martech Assessment Across Key Strategic & Utilisation Criteria

The martechIQ tool assesses your use of Martech across three key categories: Purpose & Ambition; Accelerating Growth; and Productivity & Efficiency. Within each category are three question areas that are scored individually based on the responses given. The scores for all nine areas are combined to produce your martechIQ.

Providing Insight with Tailored Recommendations

martechIQ provides differing levels of insight, recommendations and expertise for different users based on the individual needs of your marketing function and business objectives.

Whichever level you choose, you will have access to a range of IQ reporting and analysis to improve Martech performance over the short and long-term, with access to Clevertouch’s team of consultants to help you action any recommendations should you need support in doing so.

You will also be enrolled into the martechIQ community where you’ll be able to network with other marketers and have access to a range of content, events and expertise from Clevertouch.

Driving Incremental Martech Improvement

"Myself and the team had some time yesterday to go through the survey results and the proposed actions coming out of them.

We all felt that there were actions that we would like to take forward as a team and factor into our business plans for next year. In May, we are having an EMEA-wide marketing team meeting over 2.5 days. My manager is coming over from the US, and I’d like to organise a session that is specifically around our survey results."

Marketing Director, OCLC