Growth Marketing Strategy from Clevertouch Consulting

Driving alignment and success

Account-based Marketing (ABM) has been a hot topic in B2B marketing for many years. For some organisations it's the best framework to deliver growth - and for many others, the shift to Buying Group Marketing (BGM) is the next step in accelerating revenue and growth marketing strategy.

Whichever approach and acronym you execute, the 3 core tenants that underpin a growth marketing strategy are segmentation, targeting and positioning. So, perhaps ABM and BGM are definitions for just 'good marketing'?

Whatever your opinion on the terms and roles of ABM and BGM, there's no doubt that organisations are seeing greater success with these approaches because it forces both Sales and Marketing to focus specifically on the customer and their needs.

Contact clevertouch

We get it

Developing an ABM or BGM strategy and executing them through marketing technology can be difficult. Our customers have these common questions:

1

How do we know which Accounts to target, and how do we identify buying groups?

2

How do we engage these target Accounts with the right message at the right time?

3

How do we align our marketing technology around our Growth Marketing Strategy?

How we help

Our senior marketing, data and technology consultants will work with you to define, plan and execute your growth marketing strategy - increasing the engagement and revenue in your target accounts.

We will work with you on the approach that best fits your business, advising on the strategy and execution.
We will analyse your marketing data to determine the accounts with the most potential.
We will help design engaging campaigns that meet your business objectives - whether that's to increase engagement or revenue.
We will build the processes and programs in your martech environment which best align the technology to your marketing strategy.