Today, CleverTouch, Europe’s leading Marketing Automation consultancy and service provider, announced the launch of Momentum, a marketing technology service enabling field marketers to easily create beautiful HTML emails in Marketo and Eloqua without the need for central marketing teams.Momentum’s mission is to make email creation easy for the entire marketing department but still provide quality and control for the central marketing teams who launch campaigns. Its groundbreaking technology enables rapid Marketing Automation adoption by reducing time spent on the cross-team liaison, email creation and approving process by up to 8 times.Adam Sharp, Co-founder at CleverTouch commented, “An increasing number of large enterprises are using Marketing Automation as an integral part of their digital and email strategy. Momentum is designed to make the email build process as easy, efficient, and effective as possible. By reducing email build time, Momentum’s technology allows marketers to focus on their core marketing strategy instead”.Momentum manages a streamlined development request process, where all email build requests are received through a single system and format. Marketers can build their own emails with minimal training and zero HTML knowledge, freeing Marketing Automation specialists to develop new campaigns and strategic initiatives.Momentum’s powerful email editor allows users to easily create fully responsive emails that are aligned with the brand’s messaging and colour palette. Each template is context aware, and the email editor is customisable to each organisation and brand.To prevent mistakes, assets are approved systematically by central Marketing Automation specialists. Approved emails are automatically published into the Marketing Automation platform, improving efficiencies. The amends process is also simplified significantly, as users can highlight amends directly on the email itself. Amends can also be made through collaboration, with a fully integrated commentary system. To accelerate the sign-off process between field marketers and central Marketing Automation specialists, instant notifications are sent when new messages are posted.Momentum’s purpose is to rid marketers of an extensive email creation process, and ensure that marketing teams see a significant increase in their Marketing Automation adoption. It will be available from 14th February and you can register for a demo here.
