Marketing Automation. It’s a terrible name – it doesn’t really say what it is. But then so to is Digital Transformation, which is espcially vague.However, we think Marketing Transformation has real meaning and relevancy to today’s modern marketer. Driving new thinking and change through sales and marketing technology has massive potential but also significant implications and ramifications for the way you work today. This includes reporting, organisational development, Sales & Marketing alignment, ABM & campaigns and content.Luke Crickmore, Technical Director, CleverTouch Consulting discusses the importance of adoption and collaboration in getting the business bought into marketing transformation.[embed][/embed]