Why Marketing Automation is the fastest growing part of CRM

Adam Sharp, CleverTouch Group MD, was recently invited to sit on a panel of technology marketers, where they discussed the challenges facing marketers and how technology can help. Following the panel he was asked to share his views with BrightTALK on the state of marketing automation (MA).

In the interview Adam explains how MA is the fastest part of the CRM space with just a handful of vendors owning 95 per cent of the market. This is a very different story to that of the email space, where there are lots of vendors and the market is very fragmented.

Watch the interview in full and learn the key differences between the adoption of MA in EMEA, what it takes to have a successful MA campaign and what the future holds for the industry.