The mantra of marketers should be to reduce the number of marketing silos – just one piece of advice to come from Adam Sharp, CleverTouch Group MD, at the Technology Marketers Meetup Group.

Adam was invited to sit on the panel, which was arranged by BrightTALK and sponsored by Spiceworks alongside John Watton of Adobe, Gavin Scothern of DWA and Jamie Cowper of NokNok Labs. The panel, chaired by Lindley Gooden MD at Green Screen, and audience discussed the challenges facing technology marketers.

One challenge is how marketers must focus on numerous channels and find the balance between inbound and outbound, online and offline. Adam explained how there is technology available to support this, but warned marketers if they want to benefit from technology they should forget they are a marketer. Instead, they should view themselves as game changers and look at how they can drive change in the business that allows the business to remain relevant to the customer. As part of this, Adam talked about marketers investing in an infrastructure and leaving a legacy behind.

The panel also debated the latest thinking across content marketing, advertising, marketing technologies and social. Watch the panel debate in full on demand and if you have any follow up questions please don’t hesitate to contact us.

The next Technology Marketers Meetup will be on the 26th June. You can sign up for the event now: Technology Marketers Meetup Group.