Track Engagement & Activity
Know when your messages have been seen and interacted with directly within Marketo and Smart List reporting.
Send SMS and WhatsApp messages to contacts and leads from Marketo Smart Campaigns
Our messaging solution for Marketo is the only one available with Infobip - the leading omnichannel marketing platform - enabling marketing teams to utilise WhatsApp and SMS messaging channels through Marketo to maximise the reach of their communications. No third-party tools required.
Join our upcoming webinar on Wednesday 13th May to see how to launch, personalise and track WhatsApp and SMS campaigns directly from Marketo. Secure your spot by filling out the form below:
Nurture Audiences & Personalise Follow-up
Trigger personalised promotions and messages based on form fills, campaign responses, lead status or engagement activity.
Confirmations & Reminders
Ensure your audience receive important messages - event registrations, order statuses, service updates and more.
...or get up and running now with 3 simple steps:
1
Create your free account 𝐡𝐞𝐫𝐞
2
Install the self-service flow steps (SSFS) feature in Marketo using the credentials provided from registering.
3
Configure your first message in a Marketo Smart Campaign and hit send!
Delivering martech solutions for
Messaging Marketo Leads at Scale
Use Marketo tokens to personalise messages securely at scale, with the campaign logic your team already knows.
Add custom text values, unique codes, links, documents, images, videos and more - no new tools or custom development required.
Marketo Native Implementation
Enable marketers to segment audiences with Marketo Smart Lists and deploy messages through drop-in, self-service Flow Steps within Smart Campaigns.
Schedule or trigger sends using the logic your team already knows - no new tools, no custom development.
Dynamic Personalisation
Deliver more dynamic, scalable personalisation using Marketo tokens within your existing workflows.
Tailor messages with custom text, unique codes, links, documents, images, videos and more, all within the workflows your team already uses.
Measurable ROI and Delivery
WhatsApp delivery reports write back to each lead as Custom Activities, capturing sent, delivered and seen statuses.
Message activity data can also be synced to your CRM, giving both marketing and sales better visibility.
How Teams Are Using WhatsApp and SMS Messaging:
From campaign-led outreach to operational updates, these are some of the ways teams can use SMS and WhatsApp messaging directly within Marketo. Messages can be triggered or scheduled through existing Smart Campaign logic, with audience targeting, personalisation and delivery tracking built into existing workflows:
- Promotional messages - Send event invitations, content offers, webinar follow-ups and campaign communications designed to drive engagement and action.
- Event and appointment reminders - Reduce drop-off and improve attendance with timely reminders, joining instructions and last-minute updates.
- Lead follow-up and nurture - Trigger personalised follow-up messages based on form fills, campaign responses, lead status or engagement activity.
- Verification and OTP messages - Deliver secure one-time passcodes and verification messages as part of login, registration or gated access journeys.
- Operational and service updates - Keep contacts informed with important updates, confirmations, status changes or time-sensitive communications.
Book a demo
Fill out the form to book a demo and learn more about sending WhatsApp and SMS messages in Marketo.
We can help you get everything setup in your existing Marketo instance so you can start sending messages as soon as you need.
The team will walk you through the capability in more detail, answer your questions and explore the use cases most relevant to your organisation.
FAQs
Infobip and Clevertouch's WhatsApp and SMS Messaging solution enables Adobe Marketo Engage customers to send SMS and WhatsApp messages directly to Marketo contacts and leads using custom self-service Flow Steps (a feature already available in Marketo.) This allows teams to manage messaging within Marketo, without custom development or external third-party tools.
New Templates can be refreshed in Marketo. In the Flow Step or Service Provider section, select Refresh Templates.
Yes. Add two Flow Steps and set conditions with choices.
Yes. Use choice steps in the Flow Step to add conditions to the template message sent.
Yes. The phone field accepts either a token or a fixed value.
Message delivery speed varies based on the channel provider’s throughput and the destination country.
The custom activity that is created is called ‘Infobip Message Response’ and contains the following fields:
Each field contains a description of the data it will contain.
