Adam Sharp, CleverTouch Group MD reflects on the amount of poor data out there that is costing companies fortunes and damaging their marketing campaigns. There is however one solution, he discusses.
It is still really surpassing just how bad most organisations’ data is.
Did you know that most organisations’ data decays at 2.5-5 per cent a month?
And even when you hit the ‘SEND’ button, do you really know how many are delivered? Do you know how many have ‘left the building?’
In most instances, as many as 25 per cent are failing to get through. This can affect your reputation and the cost of your MA or ESP solution. Worse you can even get blocked altogether, a place where no marketer wants to be.
Fortunately the quickest and easiest thing to do, is to have a CrowdVu Email Ping Test. It can be self-administered or performed for you (for a small fee) by the smart guys at CrowdVu and the results will be back to you within 24 hours.
And the cost? -
Well it’s less than £2 per 100 emails, a small price to pay for peace of mind and for keeping a reputation intact.
So here’s my review of CrowdVu’s Email Ping Test. Now I recommend that you give it a go and then do it at least once a year, the results will be surprising. Drop CrowdVu a line at firstname.lastname@example.org.