Technical Discovery
We help you understand the current state of your marketing technology environment and provide recommendations for improvement.
We help you design and build preference centres, enabling you to increase customer relevancy and engagement.
Sending relevant communications to your customers is an essential part of any marketing strategy, as well as integral to remaining GDPR compliant in today's world.
If managed well, preference centres provide prospects and customers with more personalised communications and an overall improved brand experience.
A preference centre enables you to build out a clear picture of your clients' needs through progressive profiling and clear segmentation.
It's time to implement or optimise a preference centre when you are experiencing the following challenges...
Email deliverability rates are lower than expected
Lack of information on customers or prospects for more targeted segmentation
Above average or a spike in unsubscribe rates
There's no way of unsubscribing from one campaign or business area, it's global opt-out only
Our team of marketing, data and technical experts will help you design and build a bespoke preference centre, enabling you to implement a clear marketing and communication strategy with your prospects and customers.
We help you understand the current state of your marketing technology environment and provide recommendations for improvement.
We help you plan and deliver more effective campaigns through the successful use of marketing technology.
We help you understand the current state and quality of the data in your martech environment.
Contact Clevertouch today and begin to design and build your bespoke Preference Centre.