Preference Centre Design and Build

A clearer understanding of your clients' preferences

Sending relevant communications to your customers is an essential part of any marketing strategy, as well as integral to remaining GDPR compliant in today's world.

If managed well, preference centres provide prospects and customers with more personalised communications and an overall improved brand experience.

A preference centre enables you to build out a clear picture of your clients' needs through progressive profiling and clear segmentation.

How do you support these preferences within your martech platform?
How do you deliver on these preferences and manage them from a campaign delivery perspective?

We get it

It's time to implement or optimise a preference centre when you are experiencing the following challenges...

1

Email deliverability rates are lower than expected

2

Lack of information on customers or prospects for more targeted segmentation

3

Above average or a spike in unsubscribe rates

4

There's no way of unsubscribing from one campaign or business area, it's global opt-out only

How we help

Our team of marketing, data and technical experts will help you design and build a bespoke preference centre, enabling you to implement a clear marketing and communication strategy with your prospects and customers.