Sales and Marketing Alignment

Aligning Marketing to revenue

As marketers continue to invest in marketing technology and become more aligned to the Sales function, they are:

  • Becoming more and more aligned to revenue and given revenue objectives
  • Being pressured to demonstrate the value of Marketing and show the ROI of activity

Marketing attribution reports are now crucial for the modern marketer using marketing technology.

Contact Clevertouch

We get it

There are plenty of challenges to overcome in order to produce marketing attribution reports, including: 


Data processes not being aligned across the Martech Spine and key information isn't passing between platforms


Marketing technology is not integrated correctly to tie Marketing activity back to Opportunities in CRM


The data required for marketing attribution is stored across Marketing Automation and CRM platforms as well as other supplementary systems

How we help

Our expertise helps you bring all relevant data together and build out an attribution model that is realistic for your business and marketing practices.

We help you establish these data processes and technical integrations to ensure you can tie marketing activity back to revenue. We then build you beautiful dashboards and reports that show Marketing's attribution. 

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Let's talk

Contact Clevertouch today and find out more about Marketing Attribution.