Sales and Marketing Alignment

Driving alignment and success

ABM is probably the hottest topic currently in B2B marketing. But is it really new? The 3 core tenants that underpin a marketing strategy are segmentation, targeting and positioning. So, perhaps ABM is a definition for just 'good marketing'?

Whatever your opinion on the term and role of ABM, there's no doubt that organisations are seeing greater success with this approach because it forces both Sales and Marketing to focus specifically on the customer and their needs.

Contact clevertouch

We get it

Developing an ABM strategy and executing this through marketing technology can be difficult. Our customers have these common questions:


How do we know which Accounts to target?


How do we engage these target Accounts?


How do we align our marketing technology around ABM?

How we help

Our senior marketing, data and technology consultants will work with you to define, plan and execute your ABM strategy - increasing the engagement and revenue in your target accounts.

  • We will analyse your marketing data to determine the accounts with the most potential.
  • We will help design engaging campaigns that meet your business objectives - whether that's to increase engagement or revenue.
  • We will build the processes and programs in your martech environment which best align the technology to your marketing strategy.

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Let's talk

Contact Clevertouch today and start to define your ABM Strategy.