At B2B Marketing's Get Stacked event, Clevertouch CEO and Co-founder Adam Sharp presented the 4 imperatives for CMOs implementing and optimising martech.
Download the Slides
Many organisations have over implemented marketing technology to the point of internal chaos and confusion. Few have taken the time to prioritise which platforms are necessary for their business, and even less have built a strong and integrated marketing technology spine first.
So how can the CMO continue to expand Marketing’s influence throughout the organisation? Download the slides to help you build a successful marketing technology strategy.