On Thursday 20th April, our Chief Strategy Officer, Jamie Burrell, and OneTrust’s Consent & Preference Cloud Specialist, Steph Sharland, delivered an insightful webinar, detailing how building brand trust with consented data and having a strong marketing technology infrastructure are key to fully unlocking your organisation's marketing capabilities.
“Trust is hard to gain and easy to lose”
Despite backhanded questioning in marketing preference, privacy and consent management being common and sometimes effective, being misled into selecting an undesired preference is a displeasing experience, and most certainly one you should avoid putting consumers through.
Collating consent and preference data into your marketing programs can seem daunting, yet focusing on having a strong infrastructure at the heart of your marketing capabilities can simplify this process.
In this webinar, Jamie and Steph discuss:
- How marketing and privacy teams should collaborate to create a better Martech Spine©, optimised for increasing responsibly gathered data and top-line growth
- The value of consent signalling to ensure data accuracy and permission-based marketing
- OneTrust’s integration marketplace for consent and preference management
Watch the webinar on-demand: https://www.onetrust.com/resources/how-to-unlock-the-power-of-consented-data-in-your-marketing-stack-webinar/