On Tuesday 7 March we were delighted to release the new 2023 State of Martech Report. Our CEO Adam Sharp and Paurav Shukla spoke about the key findings to 60 B2C and B2B CMOs at the Inspired Business Media CMO Summit and in the evening, we welcomed many of our clients, valued martech partners and the team at University of Southampton Business School to the OXO Tower Restaurant, Bar and Brasserie on the South Bank for an evening of drinks, canapes and networking.
In conjunction with the University of Southampton, the State of Martech report is the first and only international research of its kind, providing current, dedicated, academically reviewed insight about the martech industry.
More than 650 senior marketing leaders in the EU, UK and US give us their views on a hyper-personalised world, how they manage budgets to fill skills gaps in their teams and with outsourced partners, and what a data-first mindset means.
The research identified six themes, and each section in the report includes a set of our consultancy on what the key takeaways are for marketing leaders and their teams, so you can:
- make the right, sustainable decisions in fast-moving times;
- build integrated martech approaches and a simpler Martech Spine©;
- advocate martech within your organisation; and
- show how martech demonstrates business impact.
Simply click here to read the full 2023 State of Martech report.