More than 650 senior marketing leaders in the EU, UK and US give us their views on a hyper-personalised world, how they manage budgets to fill skills gaps in their teams and with outsourced partners, and what a data-first mindset means.
The research identified six themes, and each section in the report includes a set of our consultancy on what the key takeaways are for marketing leaders and their teams, so you can:
- make the right, sustainable decisions in fast-moving times;
- build integrated martech approaches and a simpler Martech Spine©;
- advocate martech within your organisation; and
- show how martech demonstrates business impact.
Fill the form to have access to the full 2023 State of Martech report.
Download The State of Martech 2023 Report
The Trusted Advisor for Leading Brands
These are just a few of the leading brands who trust us to help push the boundaries of marketing technology to improve customer experience and drive business outcomes.
