More than 650 senior marketing leaders in the EU, UK and US give us their views on a hyper-personalised world, how they manage budgets to fill skills gaps in their teams and with outsourced partners, and what a data-first mindset means.

The research identified six themes, and each section in the report includes a set of our consultancy on what the key takeaways are for marketing leaders and their teams, so you can:

  • make the right, sustainable decisions in fast-moving times;
  • build integrated martech approaches and a simpler Martech Spine©;
  • advocate martech within your organisation; and
  • show how martech demonstrates business impact.

Fill the form to have access to the full 2023 State of Martech report.

Download The State of Martech 2023 Report

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