Introducing lovemartech Academy

Why Martech training?

In this year's State of Martech 2025 research, we learnt that 91% of the 600+ senior marketing leaders surveyed  believe their team has the right martech skills for their business requirements - an even greater show of faith than the previous year’s research. 

With the rising rate of marketing automation platform migrations, a greater need to establish meaningful data integrations within the stack, and an increasing expectation to deliver highly personalised customer experiences, more demand is being placed on platform users to be highly skilled in their core marketing technology software.

So this would go some way to explaining why, despite that show of faith in team skills, 57% are outsourcing some of the operational needs of their martech to specialist partners (up from 46% last year.)

The optimal operational structure strikes the balance between internal and external martech resources, effectively enhancing internal capabilities while integrating external expertise to deliver sustained martech success.

Evolving Clevertouch Training

At Clevertouch, we have invested significantly in our Martech Training & Enablement capability. Our dedicated team of platform experts are responsible for enabling our clients to properly use the technology they have invested in. This, in some cases, prevents them from needing to spend significantly more on a platform migration. 

When establishing our training function back in 2021 (?), our offering was created around existing client requirements for bespoke team training. The goal of this training was to up-skill the organisation’s marketers to maximise their use of their platform and navigate the quirks and nuances of their specific platform instance. 

Whilst we still deliver team training to many clients in this way - either as part of a new platform implementation project or as a dedicated platform enablement project, we soon realised that many organisations were relying on a handful of people, or in some cases just one or two, to utilise their martech. In some cases, organisations were expecting these small numbers of platform users to know how to do everything and anything in-platform. The reality of course is that, like many other technologies, martech platforms can be complex beasts and tend to become more and more complex over time. Likewise, users within a business often have different experiences, different use cases and varying levels of competency in utilising them.

It became clear that many marketers need ‘off-the-shelf’ platform training and learning resources to help keep them up to speed on platform developments and upgrades, new functionality and ways of working, to help drive better utilisation and martech performance. Many marketers are also looking for specific platform certification and accreditation to elevate them in the careers. 

Enter: The lovemartech Academy

Our new lovemartech Academy training courses are designed with exactly this in mind. Delivered virtually by our in-house certified martech experts, marketers can enroll onto a range of courses that focus on developing specific Adobe and Salesforce platform skillsets in Adobe’s Marketo and Salesforce's Account Engagement (Pardot), Marketing Cloud and Data Cloud products. Attendees can also expect: 

Interactive, expert-led learning

• All sessions are live and instructor-led, ensuring real-time engagement, interaction and immediate answers to your specific marketing challenges. 
• We utilise a dedicated online learning platform which has been designed with facilitation, training and interactivity in mind – making participants feel like they are in the room with us. 
• We use a mix of classroom and hands-on learning techniques, adapting to the learning styles and preferences of those in the 'room'. We utilise practical exercises, polls, quiz questions and discussions to get you thinking and give you the knowledge and expertise to maximise use of your martech.
• Our trainers are not outsourced. They work daily with our clients' real-world platform issues and bring relevent, valulable, and actionable expertise directly to the training courses. 
  

Career progression and certification focus 

• Our training courses are designed to aid your career development and build platform expertise for improving the capabilities of your team. They're also developed with platform certifications in mind. Providing participants with a clear pathway to becoming platform-certified.

Ongoing support and flexibility 

• Our sessions are recorded and shared after each session via our Learning Management System (LMS), along with the content and resources used throughout. Through our LMS, our trainers will keep you updated with new platfrom features and best practices too. 
• We'll include follow-up sessions to reinforce your knowledge, address any new questions and support your ongoing platform expertise in your role. 
  
  

"Thank you for delivering amazing sessions and making us practice during the class. One of the best training sessions - keep up the good work. You rock as a trainer!"

Summary & wrap-up (Chris)

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Meet the trainers