Migrating from one martech platform to another is a long and complex project with many things to consider; data, content, campaigns in flight, upskilling users and the potential platform downtime, all of which take substantial time, budget and planning.
However, with the right approach and support, it can all be managed smoothly with minimal disruption.
In the first instalment of our new series of client conversations, where we interview industry leaders on their experiences navigating the complex martech landscape, our CMO, Elaine Webley, and Director of Projects and Programmes, Louise Cranfield, chat to Fujitsu's co-Head of Marketing Automation, Satu Ståhlstedt, about their platform migration journey.
In 2022 they made the decision to migrate their global Marketo platform to Salesforce Account Engagement (formerly Pardot).
With five instances used by over 200 users across 30 countries, this was a marketing technology migration on a huge scale, requiring significant change to their people, processes and technologies.
The 20-minute interview is packed with advice on how to manage a migration project, what to expect and how to deal with the unexpected.