GDPR Opt-in Banners for Marketo
To optimise consent before the GDPR deadline you should be maximising opt-ins across your email communications.
An opt-in banner can be built as a section at the top of an email as a simple way to gain consent. Through Dynamic Content we can dynamically serve the banner if a record has not confirmed opt-in.
This is the opt-in banner CleverTouch use. Since implementing this banner, 55% of our entire opt-ins have been generated through them!
Dynamic Content requires the build of a ‘Segmentation’ within Marketo:
Segmentations are then applied to parts of email:
In order to deliver this opt-in tactic, the following Marketo components are required:
- Have the GDPR required fields
- The creation of a ‘Segmentation’
- The use of a Smart Campaign to monitor opt ins
The dynamic content can then be applied to increase opt-ins and consent across your marketable database.
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