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Webinar: How The Jackson Laboratory Optimised Adobe Workfront
On-demand- date
- location
- Virtual
In our December 2024 webinar, Clevertouch Project Managers Lou and Chloe explored Marketing Work Management Platforms and their role within the execution of successful marketing campaigns. Kicking off our 2025 webinar series with a bang, the team are back and have collaborated with Dee Yocom, Marketing Campaign Manager at The Jackson Laboratory. Dee shares insights from her experience optimising Adobe's Strategic Marketing Management platform, Workfront. She highlights the importance of having a solid strategy behind platform utilisation and the impact this has made to their business so far.
This on-demand webinar hosted by Lou and Chloe explores why strategic marketing management and an effective marketing work management platform can enable businesses to achieve their marketing goals more effectively, whilst maxisiming return on investment (ROI). The webinar also identifies how the correct marketing work management platform can help you manage and deliver campaigns, allocate resource and budget, track costs, and prioritise tasks for efficient marketing operations.
Our webinar speakers
Strategic Marketing Management is about streamlining operations, improving efficiency and aligning marketing efforts with business goals. Louise Cranfield, Chief Operating Officer at Clevertouch, has supported numerous clients with the complex implementation of marketing project management tools, ensuring they are properly integrated to other key technologies in the Martech stack such as Journey Orchestration, Marketing Automation and Business Insights & Modelling platforms.
As well leading on the management of client projects, Lou also overseas our entire operations and technical delivery at Clevertouch, utiliising Adobe Workfront for resource allocation, time and task management, and integration of Workfront with our other business systems. Chloe Martin works in Lou's team as one of our Strategic Project Managers and has recently delivered a number of Marketing Work Management implementation and optimisation projects.
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