Marketing Work Management Platforms Webinar

A key component of any Martech Spine © is the marketing work management platform used to plan and coordinate marketing projects, and how it integrates with and compliments the other key technologies you use to execute marketing campaigns.

What is a Marketing Work Management Platform?

Think project management tools such as Trello, monday.com, asana, smartsheet, Jira, Wrike and Adobe Workfront - but, you guessed it, configured for Marketing Operations so they can be used as platforms to drive marketing efficiency and collaboration.  As a relatively newer technology category within an organisation's marketing technology stack, and as marketing teams constantly strive to demonstrate and improve campaign ROI, marketing work management platforms are becoming increasingly important in helping marketers better manage people, resources and budgets, and provide better visibility of such to business leaders.

Just as important as using the right platform for your organisation's marketing function, is having the strategy in place to maximise how it is utilised. 

Our webinar speakers

Strategic Marketing Management is about streamlining operations, improving efficiency and aligning marketing efforts with business goals. Louise Cranfield, Senior Director of Strategy & Programmes at Clevertouch has supported numerous clients with the complex implementation of marketing work and project management tools, ensuring they are properly integrated to other key technologies in the Martech stack such as Journey Orchestration, Marketing Automation and Business Insights & Modelling platforms.

As well leading on the management of client projects, Lou also overseas our entire operations and technical delivery at Clevertouch, utiliising Adobe Workfront for resource allocation, time and task management, and integration of Workfront with our other business systems. Chloe Martin works in Lou's team as one of our Strategic Project Managers and has recently delivered a number of Marketing Work Management implementation and optimisation projects.

Webinar content 

So why are these technologies becoming so important for marketing operations? And how can you optimise the way they are utilised to improve marketing campaign efficiency? Lou and Chloe took some time to record a 25-minute webinar to outline:

• What Marketing Work Management platforms are and why you might need one - request intake, visual planning and cross-team collaboration
• Where these platforms sit within your wider Martech Spine and how best to connect them to your other core marketing technologies
• How some leading organisations are using Work Management platforms such as Adobe Workfront
• Key takeaways for you to better utilise your current platform

As a leading Adobe partner, we consult leading organisations on their Workfront implementation and optimisation projects. Learn more about our Workfront support, here.