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Marketing Automation

[Video] The ROI of Marketing Automation: What to expect and achieve in year 1, year 2 and beyond

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  • What the CEO is expecting from Marketing
  • MROI in Year 1 - A change in campaign funnel thinking
  • MROI in Year 2 - Commit to driving a % of the business and drive Sales and Marketing alignment
[embed]https://www.youtube.com/watch?v=CUV32O91r6c[/embed]

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