[Video] The ROI of Marketing Automation: What to expect and achieve in year 1, year 2 and beyond

• What the CEO is expecting from Marketing
• MROI in Year 1 - A change in campaign funnel thinking
• MROI in Year 2 - Commit to driving a % of the business and drive Sales and Marketing alignment

[embed]https://www.youtube.com/watch?v=CUV32O91r6c[/embed]