[Video] The ROI of Marketing Automation: What to expect and achieve in year 1, year 2 and beyond
The role of Marketing has fundamentally changed and whilst brand and creative are still important, Marketing’s credibility lies in the value and revenue it is generating the business.
According to a report by the CMO Council, nearly 70% of CEOs now have high expectations or believe it’s the primary mandate for the CMO to drive revenue growth.
Adam Sharp, Co-founder, CleverTouch Marketing discusses his views on what to expect to achieve from Marketing Automation in year 1, year 2 and beyond, including:
- What the CEO is expecting from Marketing
- MROI in Year 1 – A change in campaign funnel thinking
- MROI in Year 2 – Commit to driving a % of the business and drive Sales and Marketing alignment