Campaign Orchestration Services

End to end campaign visibility

Campaign orchestration is about having a clear and coherent communication strategy with your intended audience. We find that regional marketing departments that are sending different communications to the same audience have lower delivery and conversion rates, and are damaging the reputation of their brand.

Knowing your audience, segmenting it properly and ensuring only relevant communications are sent to your customers are all essential to the successful delivery of your campaigns. Having end to end visibility, from campaign conceptualising through to execution, is the solution to this. Welcome to campaign orchestration.

We get it

We see the following challenges when there is no campaign orchestration strategy in place...

Different Marketing teams or divisions communicating a different message to the same audience
Multiple communications being sent to the same audience, sometimes in the space of days
No visibility of campaigns, from conceptualising to the execution process, or campaign activity across different regions or departments

How we help

Our team of senior marketers and martech experts will guide you in the best way to:

Orchestrate your campaigns with a clear holistic strategy and campaign calendar
Reduce over communication with your audience
Decide best how and when campaigns are sent, using a calendar of activity for a customer's lifecycle
Provide a retrospective review of campaign and email activity over the last 6 months
Orchestrate all campaign activities through end to end visibility of the entire marketing strategy