When you pass your marketing qualified leads to your sales team, your sales team need to decide whether this lead you just passed them is hot or not.

As part of the Salesforce to Pardot integration set-up you can amend the Lead and Contact page layouts to include Pardot Prospect activities.

 

 

Our techies here at CleverTouch have been able to create a visualforce page in Salesforce that pulls in the Prospect Lifecycle report from Pardot.

This report can provide your sales team a more visual representation of how and when your Prospects accumulated their score to help support their follow up activity.