A question to ask yourself before you read on... How do you know an unsubscribed Prospect is interacting with your marketing assets?
Without a process in place, not many Pardot users will know when an unsubscribed Prospect is submitting forms like preference centres to receive content. If they’re interacting with your content, they’re interested! But for those who are unsubscribed this is where the interaction will end.
If you have upgraded to Handlebars Merge Language (read more in our previous blog post), you will now have the power to unlock Pardot’s very own re-subscribe process.
How does it work?
Once enabled your forms will display a line of text if a Prospect who is currently unsubscribed visits your form: