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Salesforce Data Cloud is a data platform that amalgamates company data onto Salesforce's Einstein 1 Platform, creating a centralised model and a holistic customer view that's easier for your Sales and Marketing teams to construct more personalised experiences for their target audience.
What was once called Salesforce CDP and is now known as Data Cloud, is a powerful tool that brings all data together, regardless of its sources, to create a unified customer profile to help you understand your consumer behaviour and needs.
For those looking to learn more about Data Cloud, Insight Analyst Oli King recently recorded a webinar diving into the fundamentals of Data Cloud and what it means for your marketing teams.
Scroll down to watch the webinar, where Oli covers:
What is a CDP?
Customer Data Platform:
⭕ Sits at the centre of the Martech Spine © and works to connect all the platforms in a business into a single standardised platform
⭕ Centralise customer data from various sources across business areas to create a unified customer profile
⭕ Breaks down siloed data across platforms
⭕ Creates a unified, 360-view of a customer by matching records from different systems which can be utilised by both Sales and Marketing
⭕ Simplified reporting and opportunities to build AI models from unified person data
What are the key benefits of using one?
⭕ Enhanced segmentation abilities
⭕ Real-Time data processing
⭕ Improved hyper-personalisation options
⭕ Built on cloud infrastructure
Salesforce Data Cloud
What is Data Cloud and what does it offer?
⭕ Salesforce's approach to the CDP
⭕ Native connections into all Salesforce platforms
⭕ Individual and Account level unification
⭕ Powerful integrations with Einstein AI
How does Data Cloud work?
Summer 2024 Release and beyond!
It's only the beginning for Data Cloud and Salesforce have shared the platform's exciting updates in the recent Summer 2024 release notes:
⭕ 200 new native connections
⭕ Bringing unstructured data into Data Cloud
⭕ Custom AI models
⭕ Customising web pages in real time
If you're interested to learn more about Salesforce Data Cloud and how it can be utilised within your current Martech Stack, contact us by clicking the button below.
If you have any questions for Oli or would like to discuss further, contact us by clicking the button above.
