Martech is complex. Nothing new there - but it appears to be increasing in complexity every year, as vendors release new platforms with new or updated capabilities. More things to test, to master, to try to make sense of and demonstrate value from. The role of AI has only amplified these challenges over the last 24 months.
Part of my role at Clevertouch is directing the way in which we enable businesses to successfully implement, adopt and utilise their martech. To give marketing teams the right skills and capabilities in the platforms they have invested in to help them achieve their objectives.
One thing I'd noticed in working with marketing teams, and in the other part of my role, which is leading our martech research and insight function, is that there was nowhere marketers could go to access independent resources, research or training. Nowhere to go for some platform-agnostic discussion and conversation where you might be able to grow your network too.
So we decided to create something that would do just that - the lovemartech Academy - the new, dedicated learning community for martech professionals, users and lovers alike that is filled with independent research, platform learning, industry events and peer-led discussion.
A Learning & Development Hub for Martech
Many of the existing martech communities and forums out there are vendor-centric, and in some cases vendor-led, so we wanted to create an independent space dedicated to martech training and insight. A place geared towards the professional learning and development of martech professionals.
As a lovemartech Academy member you’ll have access to:
- Industry Research & Insights: We cut through the noise with curated research that we analyse and distil down into key insights that you access through the academy.
- Platform Training, Learning & Discussion: Access a range of platform-specific training courses to improve your skills and capabilities. We cover everything from Marketo to Salesforce, as well as developments in AI and new technologies.
- Exclusive Events, Webinars & Content: Member-only access to content and webinars and priority invitations to Clevertouch events.
- Martech News & Announcements: The latest news and developments from the world of martech, AI and everything in between.
Martech Training
One of the key reasons we created the lovemartech Academy was to give marketers and martech platform users access to specific training programmes in the platforms they use everyday. Best practice guidance and education but with real-world, in-platform application – and delivered by our certified platform experts too.
Our training and enablement team also design and run tailored training programmes for organisations who need to train multiple people at the same time – as part of a new platform onboarding or migration, to optimise platform usage or to utilise new or unused platform capabilities - and we'll continue delivering these bespoke enablement programs for our clients. The lovemartech Academy courses are perfect for individual team members who are looking to learn new aspects of martech platforms and train towards a certification.
Industry Research & Insight
Our dedicated martech research team work alongside the University of Stirling to explore and uncover insights within specific areas of martech - from our annual State of Martech report to more focussed research projects on the value impact of platform integrations, data management and AI.
As a lovemartech Academy member, you'll have access to this research before anyone else - along with advice from our team on how the research insights could shape your thinking and martech strategy.
You will be invited to participate in research and surveys that will provide insight back to fellow marketers. We'll also ask for your input on where our research team should focus their attention, pointing them towards the research topics that are most relevant to you.
Grow Your Professional Network
Learn, grow and develop your martech capabilities.
That’s the vision we had when setting up the lovemartech Academy. We wanted to create somewhere for marketers and martech platform users to access insight and content that cuts through the noise, learn how to use their platforms better, and connect and network with other marketers.
Academy members receive priority invitations to Clevertouch events and webinars.
We hold a broad series of events and webinars throughout the year to help marketers make sense of martech, including:
💡 Thought-leadership events
⚙️ Practical workshops for specific martech platforms
🧠 Research-led meetings for your input into research projects we undertake
The lovemartech Academy is a place to meet and connect with other martech professionals - by joining training sessions, attending webinars, meeting at events or just through the organic discussion that happens through the platform.
You'll be able to grow your professional network and establish a peer group to help you maximise the way you use your martech.
So join the Academy now - it couldn't be easier to learn new martech skills and capabilities, access independent research and insight, and grow your professioanl network.