The Martech landscape is large and complex, often leaving marketers feeling overwhelmed with information and overstacked with technology they cannot fully utilise.
This is why leading organisations are adopting the Martech Spine© mindset - an intelligent approach to adopting and connecting Marketing Technology that ensures your platforms are finely tuned and properly integrated for maximum marketing performance.
In this on-demand webinar, Stu West and Chris Fowler share the concept of The Martech Spine© and how to incorporate the right mix of platforms to deliver consolidated digital experiences for your audiences and tangible attribution for your campaign analytics.
To build your Spine, you need to know your martechIQ.
Chris also shares news on our latest research initiative, martechIQ©, that will help marketers assess their martech performance, benchmark with their peers and effectively measure MROI across a range of key performance criteria.
Watch the webinar to hear about:
- The advantages of adopting the Martech Spine© 2025 concept over the more traditional Stack approach, and how platform capabilities slot into this methodology.
- Mission Critical Martech - seeing your martech platforms as more of a strategic business asset. The team share a number of use cases where we have been able to support customers with the adoption of Martech into their Enterprise Architecture.
- Top tips to avoid stack overload.
- The importance of marketers benchmarking their Martech ROI and establishing their martechIQ©.
Register your interest in being part of martechIQ below.
If you have any questions for Stu and Chris on the 2025 Martech Spine© or martechIQ©, please don't hesitate to get in touch by emailing us at marketing@clever-touch.com, or by filling in the contact form here.