AJO B2B Edition: September 2025 Release Notes Summary

by Alex Seabrook • 01st October 2025

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AJO B2B Edition: September 2025 Release Notes Summary

What’s new with AJO B2B: September 2025

Adobe has released its September 2025 update for Adobe Journey Optimizer B2B Edition (AJO B2B), continuing its focus on refining journey orchestration, collaboration, and content design for B2B marketers.

While smaller in scope than August’s release, AJO B2B 2025.9 introduces two new features and two key enhancements that make journey management smarter and the email design process more seamless and collaborative.

At Clevertouch, our AJO B2B specialists are continuously testing these updates and interpreting what they'll mean for marketers in practice. Here’s our summary of the most valuable changes and how they can help you get more from the platform.

Collaborative email content

The standout addition in this release is email content collaboration, a new capability in the email designer that allows teams to edit and comment on email assets together in real time. Users can tag colleagues directly within an email, triggering notifications via email or Adobe Workfront Pulse, making it easier to manage feedback loops between designers, copywriters and campaign managers.

For large marketing teams or agencies managing multi-stakeholder campaigns, this update promises to reduce the back-and-forth typically associated with content reviews. It keeps everyone aligned on the latest version of an asset, improving both speed and quality of campaign execution.

We’ve yet to test this feature within our own AJO B2B environment, but based on Adobe’s previews, it’s a meaningful step towards enabling true collaborative asset creation inside the platform.

Designing with dark mode

The introduction of dark mode for email design gives marketers more control over how emails appear in dark mode for different clients. Previously, dark mode required manual workarounds or separate design testing. Now, dark mode can be previewed and optimised directly in the AJO B2B editor - a simple but powerful enhancement as user adoption of dark mode continues to rise.

Support still depends on the email client, but this feature will make it easier for teams to maintain visual consistency and protect brand integrity without additional coding or design complexity.

Split journey paths

September's release also brings the ability to to split a buying group journey path based on how many people are assigned to a specific role within a buying group. For example, an account may only progress to Sales if a complete buying group has been formed, while smaller or incomplete groups can remain in the nurture phase.

This data-driven milestone ensures journeys progress only when engagement maturity warrants it - a valuable step towards aligning marketing and sales around shared qualification criteria.

Improved event precision

Adobe has now added 'person filters for events', giving marketers more control over “listen for event” nodes in journeys. Previously, these events operated at the account level, which could cause journeys to advance when the wrong individual within a large account engaged. Now, by adding person-level filters, marketers can ensure that only the right individuals, those in the right role or stage, trigger journey events.

This subtle enhancement delivers greater accuracy, cleaner data, and more reliable reporting across complex enterprise accounts.

What this means for B2B marketers

The AJO B2B 2025.9 update may be smaller than previous releases, but it delivers targeted improvements that strengthen collaboration, personalisation, and orchestration precision. From real-time email design collaboration to smarter journey logic and event filtering, Adobe continues to refine AJO B2B into an intelligent, scalable platform that mirrors the realities of modern buying group marketing.

For marketers, these updates mean better control, fewer manual workarounds, and faster, more connected campaign delivery. For Sales, they mean clearer signals and more qualified engagement.

Ready to get more from AJO B2B? Speak to our team of AJO B2B consultants to learn how these new features can help your organisation evolve its buying group marketing and journey orchestration strategy.