- High quality content
- Embracing the digital experience
- Delivering high quality qualified leads
- A pragmatic commercial perspective
- Providing the sales function great customer intel
Simon also discussed the importance of the marketing team being able to understand data. Without a clear understanding of data, he said, the marketing and sales team will not be able to understand company numbers.The third speaker of the morning was Heidi Bryant-Simpson, Head of Wholesale & Retail Marketing at BMO. Heidi was joined by Andrea Astone, the European Sales Director at BMO, to exaggerate the importance of both sales and marketing coming together to use Marketing Automation and Salesforce to drive company sales.Heidi began her presentation by stating that “Marketing Automation is the future and we need to embrace it”, encouraging the audience to teach Sales and Marketing to think like each other, as marketing can also be used to drive sales. Heidi highlighted the importance of Marketing Automation being a journey, rather than just a destination and ensuring that the consulting partner chosen really had Marketing Automation understanding and capability.The final presentation of the day was from Richard Barnes, Marketing Automation Director at Orange Business Services. Richard talked through Orange Business Service’s marketing past, with Excel sheets holding various forms of data that confused the marketing and sales teams.Richard also encouraged the audience to adopt Marketing Automation and Salesforce with baby steps, allowing the marketing teams to get to grips with the platform rather than jumping in headfirst.All speakers at the event highlighted the importance of marketing teams adopting Marketing Automation and used their own learnings to offer advice to the audience. CleverTouch would like to thank all speakers and attendees at the event, and thank Salesforce for sponsoring.Registration is now open for our next event on Tuesday 15
th November -
Data Management, Reporting & Forecasting With Marketing Automation.