Data Management, Reporting & Forecasting With Marketing Automation
With the upcoming introduction of GDPR, data management is fast becoming reputation and brand management – and Marketing is responsible.
When it comes to reporting, many marketing departments go no further than reporting on open rates, click through rates and impressions – and whilst these metrics are important to make tactical marketing changes for incremental improvement – senior executives and the rest of the business are looking for more insight from Marketing.
For some organisations this is the ability to demonstrate marketing’s ROI – to prove to the business that marketing is contributing to the bottom line. For others this is taking ROI a step further and being able to forecast future performance. Other departments, such as Sales and Finance, are predicting futures, yet Marketing is still very much caught up on past performance and proving its historic value.
This event will look into how the intelligent use of Marketing Automation can be used not only for data management, but can transform the way the business views Marketing with the ability to report on ‘metrics that matter’ and continually demonstrate Marketing’s value.