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Date - Tuesday 15th Nov 2016
Location - London Stock Exchange

Data Management, Reporting & Forecasting With Marketing Automation

Event Overview

With the upcoming introduction of GDPR, data management is fast becoming reputation and brand management – and Marketing is responsible.

When it comes to reporting, many marketing departments go no further than reporting on open rates, click through rates and impressions – and whilst these metrics are important to make tactical marketing changes for incremental improvement – senior executives and the rest of the business are looking for more insight from Marketing.

For some organisations this is the ability to demonstrate marketing’s ROI – to prove to the business that marketing is contributing to the bottom line. For others this is taking ROI a step further and being able to forecast future performance. Other departments, such as Sales and Finance, are predicting futures, yet Marketing is still very much caught up on past performance and proving its historic value.

This event will look into how the intelligent use of Marketing Automation can be used not only for data management, but can transform the way the business views Marketing with the ability to report on ‘metrics that matter’ and continually demonstrate Marketing’s value.

Event Agenda

8:45 - 9:15

Arrival & breakfast

9:15 - 9:45

Welcome & Introduction – Setting the scene for data management, reporting and forecasting – Adam Sharp, MD & Co-Founder and David Irvine, Data & Insight Manager, CleverTouch Marketing

9:45 - 10:10

How your peers are reporting at campaign level and beyond – Elaine Jeffery, Client Services Director, CleverTouch Marketing

10:10 - 10:30

Break & refreshments

10:30 - 11:00

Reporting and dashboarding – Marketo’s perspective

11:00 - 11:30

A final thought on Data Management and GDPR – Alex Parkin, Marketing Automation Consultant, CleverTouch Marketing

Location & Travel

London Stock Exchange, 10 Paternoster Square