Transitioning to Marketing Cloud Advanced: Practical tips for the next phase

At our recent Evolution of Marketing with Salesforce workshop, one theme came through clearly: teams are actively exploring Marketing Cloud Advanced, but many feel unsure where to start and how to prepare for the transition.

Join our speakers Paul Shefferd and Stuart Hall-Cooper on Thursday 19th March 2026 for a live online webinar, sharing a condensed version of our workshop content designed to clarify what Marketing Cloud Advanced unlocks and leave you with practical next steps for approaching the shift.

Why the shift to Marketing Cloud Advanced matters now:

Salesforce’s Marketing Cloud Advanced represents the next generation of B2B marketing automation. designed to unify and activate data, enable smarter automation, and support more scalable personalisation and reporting than Pardot was ever built to deliver.

As Salesforce evolves its marketing stack, many teams are asking the same questions: why now and what does this shift really unlock?

The team will cover:

⭕ What changes with Marketing Cloud Advanced - the key capability shifts (vs Pardot) and what they unlock

⭕ Data360, explained - how it works, why it matters, and what it enables

⭕ How to approach the transition - a phased step-by-step plan, common pitfalls, real use cases, and what’s coming next (Marketing Cloud Next and Agentforce)

Who should attend?

Designed for B2B marketers, marketing ops, and marketing leaders who are exploring Marketing Cloud Advanced and want a clearer path to measurable growth, greater efficiency, and smarter automation beyond Pardot.

Register now to secure your place.

Speakers