The State of Martech 2026: An exclusive first look

The State of Martech 2026

Thank you for contributing to this year’s State of Martech 2026 research.

As a thank you, we’d like to invite you to an exclusive first-look webinar with Chris Fowler, Director of Insight & Consulting at Clevertouch Consulting, where we’ll share the key findings before they’re released more widely. This private session is only being shared with a select group of research respondents and will not be published publicly.

Chris will unpack what this year’s data tells us about the direction of marketing technology, the challenges facing marketing teams, and the opportunities leaders should be paying attention to now.

The webinar will go beyond the headline numbers, exploring what the research reveals about:

• Martech maturity and platform performance
• AI adoption, impact and hype
• Data confidence, integration and personalisation
• Platform migration and consolidation
• Skills, capability and operating models
• Proving marketing’s value and unlocking investment

Every year, the State of Martech research helps marketing leaders understand where the industry is heading. This year’s findings reveal how marketers are responding to rapid change, from AI adoption to ongoing challenges around data, integration, capability and commercial impact.

Join us for an early look at the findings, see how your perspective compares with the wider market, and take away practical insight for your martech strategy.

Thank you again for supporting the research. Fill out the form to secure your place.

Speakers