The State of Martech in 2026

Details

Martech in 2026 is at a tipping point.

What should feel like progress often feels like complexity. Platforms are evolving faster than most teams can keep up with. AI is everywhere, but clarity on where it truly delivers value is still emerging. Vendor roadmaps are accelerating, ecosystems are shifting, and for many marketing leaders, the landscape feels fragmented, noisy and difficult to navigate with confidence.

But beneath that complexity, there is real opportunity.

The organisations that are stepping back, making smarter decisions and focusing on the right foundations are starting to unlock meaningful advantage - from better customer experiences to more efficient, insight-led growth that has a solid martech spine at its core.

At this exclusive event, we’ll launch the seventh edition of the original and longest-running dedicated research initiative into marketing technology - the State of Martech 2026 - and bring together senior marketing leaders and martech experts to explore what’s really happening across the martech landscape.

We’ll share the key insights behind the headlines, unpacking what’s changing, why it matters and how to respond. From vendor direction and platform evolution, to AI, data, and integration strategies, this session is designed to give you a clearer, more confident view of the road ahead.

If the current state of martech feels uncertain, this is your opportunity to make sense of it... and turn that uncertainty into a more focused, actionable strategy.

What to Expect

Join us at The Royal Society of Chemistry on 4th June 2026 for a morning of insight, knowledge-sharing and networking where you will learn:

• How over 500 senior marketers across the UK, US and Europe are using martech to drive growth in uncertain times
• The latest updates from the martech vendors and how their plans will impact you over the next 12 months
• The challenges, opportunities and priorities for a group of marketing leaders in our panel discussion

Who Should Attend

This event is designed for senior marketing and martech leaders who are responsible for shaping strategy, driving performance and making critical technology decisions.

If you’re navigating platform change, evaluating new capabilities or being asked to do more with increasingly complex tools and data, this session is built for you.

Register to secure your place.

About the Research

The State of Martech by Clevertouch is the only dedicated research into martech that is carried out in conjunction with an academic institution, the University of Stirling, for increased validity in the research design, and reliability in the data and insights that it produces.

Produced by the in-house Research and Insight team at Clevertouch, in conjunction with Professor Rob Angell and his research team from the University of Stirling Business School, the State of Martech research (seventh edition) is designed, constructed and scrutinised with research professionals to ensure robustness in the survey framework, accuracy in the audience sample and quality in its data output.

Surveying over 500 marketing leaders in the UK, US and Europe, the State of Martech research uncovers the most pertinent trends and insights from the world of martech today.

This research is not sponsored, supported or influenced by third-party organisations. The State of Martech research is designed, researched and analysed by marketers, for marketers.