Managing Martech Change: Key Considerations for Adopting AJO B2B

Hear from Louise Cranfield, COO at Clevertouch Consulting, as she shares why effective change management is essential for adopting Adobe Journey Optimizer B2B with confidence.

Watch the on-demand webinar to discover:

⭕ Why change management is critical to successful Adobe Journey Optimizer B2B adoption.

⭕ How Martech transformation relies on aligning people, processes, and technology, to leverage benefits from new platforms and AI.

⭕ Why Martech migrations are accelerating, with 70% of organisations moving platforms in the past three years (State of Martech 2025 Report).

⭕ How cross-team collaboration across sales, marketing, and business functions drives the success of next-gen automation strategies.

⭕ The importance of setting clear goals, defining success metrics, aligning stakeholders, and linking shared vision to tangible outcomes like efficiency gains and improved campaign performance.

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Speakers

Louise Cranfield

Chief Operating Officer

Clevertouch Consulting