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Date - Tuesday 4th July 2017
Location - London Stock Exchange

From Marketing Automation to the Marketing Technology Stack

Event Overview

According to Chief MarTech, the marketing technology landscape of vendors has grown by over 3233% in the past 6 years. From 150 marketing technology vendors in 2011 to 5,000 in 2017, it’s no wonder marketers feel confused when embarking on their marketing technology journey.

This event will provide:

  • An understanding of the importance of the marketing technology ‘spine’
  • Advice and guidance to make your marketing technology stack work for you
  • Lessons learnt when building a marketing technology stack

This event is supported by:
Marketo logo

Tuesday 4th July,  08.30 – 11:45, London Stock Exchange

Event Agenda

08:30 - 09:15

Registration: Breakfast and network

09:15 - 09:30

A warm welcome from CleverTouch and introduction to Marketing Automation to the Marketing Technology Stack – CleverTouch Marketing

09:30 - 09:50

The ‘Marketing Technology Spine’ and its importance to the marketing technology stack – Adam Sharp, MD & Co-Founder, CleverTouch Marketing

09:50 - 10:10

The importance of marketing technology to remain GDPR compliant – Nick Burrell, Senior Marketing Consultant & Co-Founder, CleverTouch Marketing

10:10 - 10:40

The End of Account-Based Attribution – Stu West, VP Sales, BrightTALK

10:40 - 11:00

Break: Refreshments

11:00 - 11:30

Customer story: successfully disseminating content across the marketing technology stack – Helen McInnes, Global Messaging and Content Manager, Orange Business Services

11:30 - 11:45

Wrap up and conclusion

Location & Travel

London Stock Exchange