Expanding Marketing’s influence through Martech and Strategic Data Management
With marketing departments orchestrating demand via multiple channels and technologies, data management has become a strategic role for the modern marketer. The quality of data flowing in and out of marketing technology is more important than ever to externally improve customer experience and internally to be able to demonstrate marketing’s value and contribution to the business.
We’re hosting a free to attend, afternoon drinks reception looking at how you can expand marketing’s influence in your organisation by owning strategic data management – above, within and beyond the platform.*