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Date - Tuesday 19th Nov 2019
Location - Wellcome Collection, 183 Euston Rd, London NW1 2BE

Expanding Marketing’s influence through Martech and Strategic Data Management

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Event Overview

With marketing departments orchestrating demand via multiple channels and technologies, data management has become a strategic role for the modern marketer. The quality of data flowing in and out of marketing technology is more important than ever to externally improve customer experience and internally to be able to demonstrate marketing’s value and contribution to the business.

We’re hosting a free to attend, afternoon drinks reception looking at how you can expand marketing’s influence in your organisation by owning strategic data management – above, within and beyond the platform.*

 

Event Agenda

14:00 - 14:30

Registration & Welcome with refreshments

14:30 - 15:00

The importance of strategic data management for the ambitious marketer

15:00 - 15:30

The role of data management above and within the Marketing Technology Spine – visualising your strategic marketing success within a single platform

15:30 - 15:45

15-minute break

15:45 - 16:15

Beyond marketing technology – building reports to measure Marketing’s contribution to the business

16:15 - 16:30

Q&A Session

16:30 - 18:00

Networking drinks and canapes

Location & Travel

Wellcome Collection, 183 Euston Road, London

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