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The Evolution of Marketing with Salesforce: Building the Next Marketing Engine
Free to attend- date
- spaces
- Limited
- location
- MYO Liverpool Street, 69 Old Broad St, London EC2M 1QS
Event Details
Marketing Cloud Next is more than Salesforce’s next marketing platform. It is an opportunity to rethink how marketing connects data, journeys, AI and revenue.
For organisations using Pardot, Marketing Cloud Account Engagement or Marketing Cloud Engagement, the question is no longer simply when to transition. It is how to use that transition to build a more connected, intelligent and commercially focused marketing engine.
Join Clevertouch on Wednesday 8th July for an exclusive workshop where we will look beyond platform migration and focus on the bigger opportunity: how to build the business case, prioritise the right use cases, activate your data and create a practical roadmap for change.
You will hear from Clevertouch Salesforce marketing specialists with first-hand Marketing Cloud Next experience, see practical examples in action, and leave with a clearer view of what transition could mean for your team, your customer journeys and your revenue goals.
Why Attend
You'll leave with a clearer understanding of:
- Why Marketing Cloud Next should be on your roadmap if you use Pardot or Marketing Cloud Engagement
- How to build the business case around growth, efficiency, customer experience and revenue impact
- Which use cases unlock value fastest, from smarter journeys to account-based engagement and agentic orchestration
- How to activate Data 360, unified profiles and your own Convergence Roadmap for a more connected marketing engine
This session is designed to cut through the noise. Rather than focusing only on platform features, we'll explore the strategic and operational reality of moving to Marketing Cloud Next - What needs to be in place, where to prioritise, and how to turn transition into transformation.
Who Should Attend
This event is designed for marketing, CRM and martech leaders who are:
- Managing Pardot, Marketing Cloud Account Engagement or Marketing Cloud Engagement
- Responsible for campaigns, customer journeys, CRM data, reporting or marketing operations
- Exploring what Marketing Cloud Next could mean for their platform, processes and roadmap
Register now to secure your place.
Agenda
| Welcome and introduction The evolution of Salesforce marketing platforms and what it means for existing Pardot and Marketing Cloud Engagement users. | |
| Why now? Why Marketing Cloud Next should be seen as a strategic opportunity, not just a platform change. | |
| Building the business case How to frame the transition around measurable outcomes: growth, efficiency, customer experience, sales alignment and revenue impact. | |
| Use cases that unlock value Practical examples of where Marketing Cloud Next can create value, including nurture, event follow-up, account-based journeys, customer growth and sales-ready handoff. | |
| See it in action A platform demo focused on use cases, not features. | |
| Creating your own Convergence Roadmap How to assess readiness, prioritise use cases and define the next steps for your organisation. |