The Evolution of Marketing with Salesforce: Pardot to Marketing Cloud Advanced

Why the Shift to Marketing Cloud Advanced Matters Now

Salesforce’s Marketing Cloud Advanced represents the next generation of B2B marketing automation - designed to unify and activate data, enable smarter automation, and support more scalable personalisation and reporting than Pardot was ever built to deliver.

As Salesforce evolves its B2B marketing stack, many organisations are now asking the same questions: why now and what does this shift really unlock?

Join Clevertouch's Paul Shefferd, Joe Philip and Stuart Hall-Cooper in London on Wednesday 11th February for a practical, insight-led workshop exploring the next evolution of B2B marketing with Salesforce.

This session will break down both the “why” and the “how” of transitioning from Pardot to Marketing Cloud Advanced, exploring why Salesforce is evolving its B2B marketing platform and the strategic opportunity this next phase creates for marketing teams looking to drive deeper insight and measurable impact.

What You'll Learn: 

⭕ The key capabilities of Marketing Cloud Advanced and how they differ from Pardot

⭕ The strategic drivers behind Salesforce’s evolution beyond Pardot

⭕ How Marketing Cloud Advanced works in practice, through live examples and real-world use cases

⭕ Insights and tips from our certified specialists who have already begun implementing Marketing Cloud Advanced

⭕ How B2B organisations are approaching the transition, through open, peer-led discussion and shared experiences

Who should attend?

This workshop is designed for B2B organisations exploring the next phase of their marketing capability, particularly those looking to drive measurable growth, greater efficiency and smarter automation beyond what Pardot can deliver.

Spaces are limited, reserve your spot by filling out the form.

Speakers

Paul Shefferd

Business Solutions Team Lead

Clevertouch Consulting

Stuart Hall-Cooper

Senior Marketing Consultant

Clevertouch Consulting

Joe Philip

Director of New Business

Clevertouch Consulting