Driving the Customer Experience Agenda with Marketing Automation
When: 14:00 – 16:30, Wednesday 26th June 2019
Where: Wellcome Collection, 183 Euston Road, London
The experience your customers have with your brand is no longer just being compared to your competitors; you’re being compared to the best experiences a person has ever had – the Amazon’s, Netflix and Apple’s of the world.
It’s why a slick and engaging digital experience is no longer a choice, it’s a necessity – one that’s expected at all levels, in all situations, throughout the entire buying process – whether that’s to purchase a pair of trainers, a new car or sourcing a new service provider for your business.
The inherent privacy rules, workflows and personalisation options makes Marketing Automation the perfect tool to deliver engaging brand experiences – making sure you always look your best, without the need for a big show and dance.
Whilst we see there being 12 business reasons for investing in Marketing Automation, this event takes a deep dive into just one – improved Customer Experience.