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Date - Wednesday 26th June 2019
Location - Wellcome Collection, 183 Euston Rd, London NW1 2BE

Driving the Customer Experience Agenda with Marketing Automation

Event Overview

When: 14:00 – 16:30, Wednesday 26th June 2019
Where: Wellcome Collection, 183 Euston Road, London
Cost: Free

The experience your customers have with your brand is no longer just being compared to your competitors; you’re being compared to the best experiences a person has ever had – the Amazon’s, Netflix and Apple’s of the world.

It’s why a slick and engaging digital experience is no longer a choice, it’s a necessity – one that’s expected at all levels, in all situations, throughout the entire buying process – whether that’s to purchase a pair of trainers, a new car or sourcing a new service provider for your business.

The inherent privacy rules, workflows and personalisation options makes Marketing Automation the perfect tool to deliver engaging brand experiences – making sure you always look your best, without the need for a big show and dance.

Whilst we see there being 12 business reasons for investing in Marketing Automation, this event takes a deep dive into just one – improved Customer Experience.

Event Speakers

Marty Lyon
Head of Marketing Technology
Jack Ashman
EMEA Manager, Solutions Consulting
Elaine Webley
Joint Managing Director
CleverTouch Marketing

Event Agenda

14:00 - 14:30

Registration: Arrive and welcome

14:30 - 15:00

Introduction: Why Customer Experience is so important and the role of Marketing Automation, CleverTouch Marketing

15:00 - 15:30

Marketo’s view of Customer Experience as part of Adobe: How to create epic Customer Experiences, Jack Ashman, Marketo

15:30 - 15:45

15 Minute Break

15:45 - 16:15

Ascential Customer Case Study: Improving Customer Experience through Marketing Automation

16:15 - 16:30

Q&A – Panel Discussion

16:30 - 18:00

Drinks & networking

Location & Travel

Henry Wellcome Auditorium, Wellcome Collection, 183 Euston Rd, London NW1 2BE